To learn more about how the brand came to fruition, V's Digital & Beauty Editor Kevin Ponce caught up with Hadid to chat about how the brand went from idea to concept to product. Slideshow All clothing and accessories Guest in Residence / shoes and sunglasses stylist's own Stylish and supermodel-approved, Hadid’s knitwear is sure to be a welcome guest in any closet. The use of long fibers decreases pilling, while a tight-tension knit ensures each piece is made to last. Besides lending her unique POV as creative director, the fashion icon also sets her brand apart with thoughtful crafting. While Hadid draws inspiration from the cashmere staples she’s acquired over the years, she also incorporates splashes of vivid color and unexpected styling. Each versatile design can be layered or worn alone. Launched today, the brand’s offerings fall into three categories: foundational core knits, timeless seasonal pieces, and limited-edition drops. Named after the notion that we are all guests-on this Earth, outside our comfort zones, and in our clothes-the brand’s luxurious knitwear reflects Hadid’s affinity for quality, comfortable pieces. A debut three years in the making-clouded by the uncertainties of everyday life–Hadid founded her very own all-cashmere clothing brand, Guest in Residence. But while the supermodel is best known for flaunting other designers’ creations, her latest project sees her stepping into the role of designer herself. After all, making clothes look good is her job. With scores of runway shows and editorials under her belt, it’s safe to say that Gigi Hadid knows fashion.
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